Digital Marketing

Generate more business and higher returns using Search Engine Marketing (SEM).

Target your ideal online customers to generate more business

With Search Engine Marketing Services from Higher Ground you can gain a constant flow of targeted visitors interested in your products or services. We have 20 years experience and a proven track record in compelling visitors to engage with content and convert to customers.

The more we know about your intended audience, the better we can support you to target the right people. Use our expertise to help you generate better leads or sales from Search Engine Marketing (SEM).

What’s involved?

  • Audit of current marketing data and competition
  • Investigate core business offers and halo benefits
  • Audit of current site content and performance
  • Devise effective short term and long term strategies
  • Establish effective paid marketing platforms (adwords)
  • Ensure smooth and meaningful user journeys
  • Analyse, experiment and continually optimise

Audit & Investigation of current business strategy

We review all your current data from Google analytics, Webmaster tools and any other available data to help us formulate a clear picture of your situation.

The more we understand about your business the better we can establish a footfall of visitors who are most likely to buy your products or services. We’ll research keywords, traffic volumes, levels of competition and then formulate an approach to get your business in front.

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We can help you make an impact through UX Design & Conversion Rate Optimisation

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Devise effective short term and long term strategies

As a CRO agency, we love data and the tools that help us gather it. Let us analyse your website and make recommendations to get more from your visitors.

How do we constantly improve SEM?

After we have implemented a successful strategy we use smart, lean and sophisticated methods to continuously test, develop, gain and then maintain high levels of business growth.


Once we establish a set of marketing strategies, we will set them in motion, continuously learning from all traffic channels as we go. Fine tuning, incorporating new opportunities,  optimising your ROI and accelerating business growth from insights gathered.


Our experts have over 18 years experience in SEO & PPC, working with companies of all sizes and sectors, spending from £500/week to £10000/day. We have a bespoke and focused approach backed by seamless coordination and detailed reporting, supporting you to achieve more from your SEM campaigns and ensuring your customers meet their goals.


Growth usually necessitates change and the trialing of new ideas. We combine detailed knowledge of your business with your available content and the search engine marketplace to devise effective, leading edge strategies that grow targeted traffic and business revenue.

Check out some of the Search Engine Marketing (SEM) Services we offer and how they could be a game changer for your business:

What is the difference between SEO and SEM?

One of the key differences between SEO and SEM is that SEO is an organic technique to increase the Search Engine rankings whereas SEM is a Paid Marketing technique where you carry out promotions using multiple marketing channels.

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